Tag Archives: Marketing

5 Ways To Make Every Home Showing Count

So you are putting your home up for sale. There is so much to go over. But for this post we will concentrate specifically on the basics of showing your home. Having shown hundreds of homes in the Temecula Valley to potential buyers…we have great insight on what the majority of Buyers want in a showing. This doesn’t have anything to do with price, location, number of rooms, etc. If we are coming to show your home with a buyer, your home has already made the cut in the specifics. This is just to get the most out of your showing.

  1. Neat and Clean Unfortunately there is no substitute for this. De-cluttering ahead of time will help this immensely since you don’t always get a lot of notice and you don’t want to turn anyone away that is going to be accompanied by a Realtor®. If you want to get an idea of what neat and clean means-visit your closest new home models. I know it seems ridiculous to think that anyone could expect you to keep your home this way but they do. Everyone in the family has to help. The better you are at this…the quicker the sale…and the less amount of time you have to do it!
  2. Lots of Light  The best case scenario is that the home is staged for the showing. Every light on, blinds open, interior doors open, soft music playing. But if it is not possible for the home to be staged for every showing than the absolute bare minimum is that all of the window blinds/drapes are left open. Doors throughout the home must be left open to let the natural light travel into the hallways and dark spaces created by closed doors. You might consider putting a timer on hallway lamps for the darker hours when showings might occur. If you know the night before that someone is coming while you will need to be away you can leave the lights on and ask the agent to turn them off when they are done.
  3. Scents that Make Sense Bad odors are hard to overcome. Buyers will hurry through the home and will be distracted trying to figure out what they are smelling. It quickly becomes the focus which sounds silly but true nonetheless. The best thing to do is to air out your home daily if possible. Especially if you cook a lot , have pets or children in diapers. Smoking should be reserved for the backyard only, not in the garage or near any doorways. People who do not smoke can smell it from a mile away. Fresh air is the best remedy. A quick note on candles or plug ins- Be careful not to overdo it. A food scent is good but plain vanilla is best. Research has shown that vanilla is the scent most widely accepted as pleasing to the senses. It is also a natural odor neutralizer. Many people are sensitive to florals and are easily irritated by them. Picture your potential buyer sneezing all over your house! 
  4. Inappropriate Photos, Posters, Etc. Take them down, put them away, pack them early. If you have lived in the Temecula Valley for any length of time it should be obvious that the average household has 2.5 children. Children that will be with their parents when they are looking at your home. Your son’s poster of two barely dressed girls making out is not appropriate. The child that may be moving into your son’s room is an 8 year old boy (true story). Newsflash… nude art, wives lingerie glamour photos, breastfeeding photos, maternity photos that are revealing or suggestive make most buyers extremely uncomfortable. Regardless of how silly you might think that is, uncomfortable buyers leave quickly and do not fully evaluate your homes potential for them.
  5. Be Gone There are always exceptions to this rule…but not as many as you would like to think. Having a pet, day sleeper, home office, etc. is not a reason to stay during a showing. The absolute best case scenario is that you stage the home and leave during the showing window. Ask the agent to text you on their way and when they leave if you are on a tight schedule. 

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P.S.  And if you really want to stack the odds in your favor…Hire a professional Realtor!  Visit us at www.teamgreer.com

Temecula Listing Agents…Photos Please?

There’s a new phenomenom in Temecula’s marketing…NO PICTURES. 

 What is up with that? 

I understand that getting the right pictures is tough when the house has challenges but at the same time I need to see some of those challenges to determine if the house is worth setting up an appointment for.  Oh yeah and by the way that’s because the other new trend is NO LOCKBOX.  Yes they cost money.  Yes you need to get an extra key.  (Well that’s a whole different post for a different day.  Maybe I’ll title it:  “No Pictures, No Lockbox…NO SALE. “) But I digress…

3 Must Have Photos

Kitchen  This is without argument…the most important room in the house.  If it’s a mess-clean it up.  If the homeowner won’t clean up for picture taking, what’s going to happen on showings?  Yikes!  If the house is vacant and you don’t want the public to know that-stage it with a few things from your own house if necessary and then take them out after you get your photos.

Backyard Size Matters.  Don’t assume that a small yard should not be shown.  We have buyers that don’t want a big yard.  We also have families of 5 that have 3 large dogs that cannot get by in a really tiny yard.  Or a yard that has no grass. The inside can be redecorated but the lot is a fixture.   Save your clients some time getting ready for a showing (which is exhausting by the way) that could have been prevented by providing photos.

Front of the House  Buyers have strong feelings when looking at the front of a house.  Make this picture count.  If there is weakness on the inside-take a few angles and a street scene.  Make this count! This is the one picture that agents seem to get in there most of the time. Probably because our MLS fines you if you don’t have a photo in within a few days.  I wonder sometimes for the out of area agents if you just paid someone to drive by and get it for you because really, if you were here, why not snap a few more?

Agents can take their own photos so expense cannot be the issue, so what is it?  Especially when all data points to one fact Buyers Love Photos!

If you’re interested in selling your Temecula Valley home and you want a team that does everything necessary to market, show and sell your home, pick up your phone and call me now at (951) 522-0518, April.

 

 

EMPTY FLYER BOXES IN TEMECULA

Does the sight of an empty flyer box on a For Sale Sign make you crazy?
Everyday I pass 7 For Sale signs on my drive, 6 of the boxes have been empty Forever.
For some reason I take it personal.  These are my peers.  This is my profession.
1 of the listings has flyers nearly every day.  I’m impressed by that agent.
And really, this should not have that kind of impact.

There is the option to not use one and then the Potential Buyer has to call you.
Okay, I get that.  I totally get that.  It’s called a strategy.
But what I don’t get is the strategy of the empty flyer box.
Nope.  I can’t even come up with one.  Not one.

So if you are going to go through the trouble of putting one on there.  Fill it.

 Oh yeah and check it once in awhile….in case you need to fill it again.

If you are a Seller….don’t you feel anxious when you run out of flyers?

If you are a Buyer….aren’t you exasperated by the empty box?

I previously posted this on my Active Rain blog if you would like to see the comments
click here.
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For More Information about Temecula Valley Real Estate

call me at (951) 522-0518
or e-mail me at team4greer@gmail.com

The opinions and views expressed here are from April Greer and have not been approved or endorsed by Tarbell Realtors.